the unavoidable truth.

There is always an unavoidable truth. It’s the issue that limits the effectiveness of any creative idea and leads to wasted investment in communications. It can exist at a category level or in a client’s product, service or culture. But once uncovered, it ceases to be a problem and instead it can become your most powerful asset.

About Arthur

Arthur was founded by a team of senior planners and creatives. Some are specialists in brand and business development. Others are experts in specific communications disciplines. All of them believe in digging beneath accepted facts, figures and attitudes to find the truth of our clients’ business challenges. The results – relevant, powerful ideas, whatever the brief, the channel or the discipline.

WORK

Esquire Weekly

For some men being first in the know is a competitive sport. Our campaign to launch Esquire weekly showed them how to take on the week and win.

RSPB

In their first ever TV ad the RSPB wanted people to see that they are about more than just the protection of birds and inspire a wider audience to engage with wildlife conservation. Our recommendation was to remind people that the wonder of nature can be found right on their doorstep...

M&G Chelsea

As lead sponsors of RHS Chelsea Flower Show M&G need a marketing approach that enhances the event and celebrates its shared values to give them more return from the campaign than bought media alone could ever achieve.

Samaritans

Men most likely to commit suicide are also likely to see talking about their problems as a sign of weakness. How could Samaritans make this audience see their service as a credible source of support?

Petplan

Petplan asked us to build a high-performing CRM programme that reflected their premium brand positioning in a market increasingly reliant on price-led propositions.

CLIENTS

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    Lucy Hollingsworth

    Senior Account Manager

    Unavoidable Truth

    I only drink Malibu

  • {alt}
    Nayyar Mughal

    Senior Copywriter

    Unavoidable Truth

    I want to open the world's first ocelot cafe

  • {alt}
    Lara Palmer

    Senior Account Manager

    Unavoidable Truth

    I keep wolves

  • {alt}
    Amanda Henwood

    Account Executive

    Unavoidable Truth

    ‘I’m smarter than I look’

  • {alt}
    Lewis Woolner

    Designer

    Unavoidable Truth

    ' My mind wanders all the… '

  • {alt}
    Darren Lassiter

    Partner

    Unavoidable Truth

    My favourite film is the Goonies!

  • {alt}
    Daniel Clark

    Copywriter

    Unavoidable Truth

    I laugh at my own jokes

  • {alt}
    Andy Kelleher

    Creative Director

    Unavoidable Truth

    I’m still waiting for Arsene Wenger to call

  • {alt}
    Hannah Wright

    Account Director

    Unavoidable Truth

    I can't resist dancing to push it

  • {alt}
    Sophie Peters

    Art Director

    Unavoidable Truth

    I can't help but pronounce parsley with a z

  • {alt}
    Lyndsay McMorrow

    Creative Director

    Unavoidable Truth

    Will never be a good cook.

  • {alt}
    Neil Bazell

    Senior Art Director

    Unavoidable Truth

    ..I am not the reincarnation of actor Steve McQueen

  • {alt}
    Nick Whillis

    Partner

    Unavoidable Truth

    I'm a mad fanatical music lover

  • {alt}
    Nick Spindler

    Partner

    Unavoidable Truth

    One day I will write a great novel

  • {alt}
    David Fitzduff

    Senior Copywriter

    Unavoidable Truth

    Is still upset the 80s are over.

  • {alt}
    Ellen Wright

    Art Director

    Unavoidable Truth

    I want to be David Bowie.

  • {alt}
    Richard Halliday

    Account Director

    Unavoidable Truth

    Without lunch, I am a lesser man

  • {alt}
    Damian Willett

    Head of Design

    Unavoidable Truth

    It’s not growing back.

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    Faye Morten

    Account Manager

    Unavoidable Truth

    I'm a competitive baker.

  • {alt}
    Jason Taylor

    Financial Controller

    Unavoidable Truth

    I am addicted to M&M’s

ARTHUR LONDON
NUTMEG HOUSE
60 GAINSFORD STREET
LONDON SE1 2NY

  • +44 203 296 0400